March Newsletter
Greetings from
Porter's Camera Store!

How sharp a photo appears depends on several factors. One is focus control, whether the lens is properly focused on the image and if there is enough depth of field to render the subject acceptably sharp.

Another is subject movement. If the subject is moving, it is easier to get a sharp photo when the subject is moving towards you, or away from you. If it moving from one side of the picture towards the other, a faster shutter speed is needed to prevent motion blur.

Camera movement has a big influence on sharpness. Since telephoto lenses magnify camera movement along with subject size, a faster shutter speed is needed than with a wide-angle lens to achieve the same level of sharpness. A common “rule of thumb” states most photographers can expect sharp pictures when hand-holding a camera, provided the shutter speed is no slower than the reciprocal of the lens focal length. This means 1/60th sec. for a 60mm lens, 1/30th for a 28mm lens, 1/250th for a 250mmlens, etc. If you are in a situation where you can’t use a support and you have to shoot hand-held, use a wide lens and move in close. The short focal length of a wide lens minimizes camera movement, so you’re more likely to have sharp photos.

IMPROVING SHARPNESS
So now that we know what affects sharpness, how do we improve it?

With any camera, film or digital, holding the camera as steady as possible will help. Hold it in both hands, with elbows close to the body and press the shutter release with a smooth stroke instead of a quick jab. If you’re using an SLR camera, cradle the lens with your left hand, keeping your left elbow close to your body. When photographing a moving object, follow the action with the camera ready instead of holding the camera still. This technique, called “panning” may take some practice, but it will result in sharper pictures with better composition. Use a monopod or tripod if slow shutter speeds will be used.

 One of the latest features to be promoted heavily by camera manufacturers is image stabilization, a feature called by many other names such anti-blur, digital image stabilization, vibration reduction, steady shot, and more. In some cases, this feature is a relatively minor one. In others, it will significantly increase the sharpness of your images taken at slower shutter speeds.

ISO-SHIFT IMAGE STABILIZATION
This is the simplest image stabilization system in digital cameras and just increases the ISO sensitivity control on a camera so a faster shutter speed is used. This is similar to film photographers selecting a faster film. Doing so, with either film ISO or digital ISO sensitivity, may compromise image clarity and detail to some degree. But in many cases, a little loss of color and detail is an acceptable tradeoff for a shutter speed that is fast enough to avoid blur due to subject and/or camera movement.

Many point & shoot compact digital cameras now offer this “electronic image stabilization” that increases ISO sensitivity in subdued lighting conditions. Cameras that have this feature normally have advanced noise technology that helps minimize the image quality that is lost when a high ISO setting is used. Since most compact digital cameras have only an LCD screen for a viewfinder and have to be held a distance away from the eye to compose the shot, this stance is not very stable. Image stabilization helps correct for this, plus it freezes an active subject better since a faster shutter speed is used.

OPTICAL IMAGE STABILIZATION
Some SLR and compact digital cameras have sensors that move lens elements to compensate for the camera movement. This motorized group of elements shifts in two directions—up/down or left/right to cancel out the movement. Optical image stabilization, also called lens-shift stabilization, first appeared in a Canon “IS” image stabilization lens about 10 years ago and is now used by Nikon in their “VR” vibration reduction lenses, too. The advantages of this type of stabilizing is the 3 to 4 stops of additional stability as compared to a hand-held camera and the fact that the stabilizing effect is visible in the viewfinder. The main drawback for SLR photographers is the stabilization is only present when the lens that has it is used.

SENSOR IMAGE STABILIZATION
Other cameras stabilize the image by using sensors in the camera to adjust the position of the CCD or CMOS imaging chip to neutralize the direction of motion. The first SLR cameras to use sensor stabilization were the Minolta Maxxum 7D and 5D digital SLRs. Now it’s used by Sony and Pentax in SLRs, and by many other manufacturers of compact digital cameras. The biggest advantage of sensor stabilization over optical stabilization in SLR cameras is the feature is built into the camera body, so it can be used with any lens on the camera. But since the sensor is stabilized only at the moment of exposure, the effect cannot be previewed in the viewfinder.

 Each stabilization system has merits and some drawbacks, but they all help us create better pictures. While ISO-shift stabilization will sharpen subject movement since a faster shutter speed is used than non-stabilized shots, the other stabilization methods won’t have any affect on subject movement. When you purchase a camera that has image stabilization, be sure to read the instruction manual for tips on how to get the best results with this amazing technology.


We Have A Winner!

Congratulations to Steve Ridzon for winning the February Porter's/Tamron Calendar Photo Contest! Porter's and Tamron are jointly sponsoring this monthly photo contest on Porter's Web site. Each month of the year, there is a theme or topic for the contest entries. The winning entry each month will be posted on the site as a monthly calendar PDF, suitable for downloading and printing. Don't delay, send us your best shot and you might be a winner! To see the contest entries, subject themes, prizes and other information and to enter, visit www.porters.com.

Visit our web site and check out the monthly themes for the rest of this year and send us your best shots!



WHAT’S NEW AT PORTER’S
All of the products mentioned here are in Porter’s Online Store at www.porters.com.
Check out these items and other recently added products in
Porter’s “New Products” department.

OPUS M100 AC FLASH
Besides an attractive price, the Opus M100 offers a 60 watt modeling lamp, variable power control from 1/8 to full power, a built in slave sensor and universal light stand mount with umbrella holder. The M100 (120514) sells for
$99.99. Check it out on page 2 of Porter’s 86A Catalog.
 

TAMRON AF18-250MM ZOOM LENS
Nobody makes more 28-300mm and 18-200mm 11X extended range zoom lenses than Tamron. Not content to rest on their laurels, they’ve pushed the design envelope with the new 14X AF18-250mm zoom lens for digital SLRs. With a 35mm equivalent range of 28-387mm, it is certain to be popular for nature, wildlife, sports shooters and travel photography. This exciting lens sells for $499.99 and is available in Canon EOS (090998), Maxxum/Sony (090999), Nikon (091000), and Pentax (091001) mounting styles. See it on page 2 of Porter’s 86A Catalog.


CLAMSHELL CAMERA CASE
This silver-gray case looks like metal, but the polyurethane construction gives it more flexibility for safely cushioning your compact digital camera. It unzips on three sides for easy access and a mesh pocket holds a spare memory card. See it on page 11 of Porter’s Catalog for only $6.99 (087464).

WESTCOTT PB-500 PHOTO BASICS LIGHTING KITS
Westcott is a well-known name among professional photographers. They have developed an ingenious lighting system for photo enthusiasts who have never used artificial lighting before. By including a muslin background and hanger hooks, a floor mat that shows you where to position the lights and your subjects and other tools, the Photo Basics Lighting Kits include much more than just lights and stands. Turn to page 71 of Porter’s Catalog or the Online Store for complete information on the 2-Light Kit (450693, $399.99) and the 3-Light Kit (450694, $499.99). 




OP/TECH RAINSLEEVE CAMERA PROTECTORS
Getting caught in the rain without protection can be a costly experience for photographers. Op/Tech’s new Rainsleeves are inexpensive and keep moisture away from your SLR camera. A Rainsleeve slips over the camera and draws snug against the front of the lens or lens hood, while extending down to cover your wrist. A pack of two Rainsleeves (100962) sells for only $5.99 and easily slip into any camera bag or case. See them on page 41 of Porter’s Catalog.

SAMSUNG DIGIMAX S630 DIGITAL CAMERA

Samsung cameras have always been strong on value and the new DigiMax S650 is one of the best buys we’ve seen lately. With a crisp 2.5” LCD monitor, 3X zoom lens, 6 megapixel CCD and intuitive controls, it is exactly what most snapshooters are looking for. And with a price of only $129.99, it is an outstanding camera for the money. Check out the DigiMax S650 (030365) on page 12 of Porter’s 86A Catalog.



PORTER'S DIGIPRINT WEB PRINTING SERVICE

You have some great pictures taken with a digital camera. Don't let them be forgotten, hidden away in your computer and seldom viewed. Have them printed on REAL photo paper, suitable for framing or adding to your photo album. No need to send us your camera memory card, just upload them to Porter's DigiPrint Processing Service at www.porters.com.
• Sizes from 3-1/2 x 5 to 8 x 12"
• Choice of glossy or matte surface
• Pictures burned to CDs
New reduced prices, with 4x6” prints as low as 17¢ each when ordering online on Sundays
• Invite some of your friends and family to view your uploaded images and order their own prints
• Easy step-by-step ordering with clear instructions
Printed on conventional color paper for vivid colors that will look great for decades
• Full details at www.porters.com.
Click on 4x6" print link on the home page to learn more about this exciting way to improve your digital photography.
SHOW AND SHARE!
Try... Online Photo Albums to the processing area at www.porters.com.

Take your pick of four different album plans—
FREE for 90 days, with 128 megabytes of storage and 10 password-protected photo albums
• $9.99 per year, with 256 megabytes of storage, 20 photo albums and access to members-only discounts
• $69.95 per year, with 512 megabytes of storage, 20 photo albums, hi-res downloads, access to members-only discounts and your choice of two free photo classes at Porter’s University OR a free 512MB memory card
PORTERSBOARD

Want to Learn more about Photography?????????????
PortersBoard - Message Board & Forum - is your chance!

Take lessons created by friends of Porter's and professional photographers.

Ask and answer questions about anything photography. What better way to stay on top of the technology and techniques than to talk to pros and amateurs alike.

Registration is FREE, as always; Lessons are as well. Come enjoy, share your photos, and generally have a good time.

PortersBoard is run and maintained by the members - for the members.


REBATES AND PROMOTIONS TO $AVE YOU MONEY!
CLICK HERE for a list of all current REBATES.
The following manufacturers have exciting rebate and promotion programs to save you money. Application forms and details will be included with purchases for all applicable items. Also, PDF files of the rebates are posted at www.porters.com. All offers are direct to you from the manufacturer after the time of purchase.

PENTAX save up to $200 when the following are purchased by March 27, 2007.
K100D/K110D Camera - $50 rebate
AF-360FGZ Flash - $25 rebate
DA 50-200mm f4-5.6 Zoom Lens - $50 rebate
DA 16-45mm f4 Zoom Lens - $100 rebate
TAMRON LENSES save from $10 to $30 on select Tamron lenses purchased by April 30, 2007.
AF11-18mm f4.5-5.6 Di-II - $50 rebate
AF18-200mm f3.5-6.3 Di-II and AF28-300mm f3.5-6.3 XR Di - Free Tamron Camera Bag
AF17-35mm f2.8-4 Di and AF 28-75mm f2.8 Di - $10 rebate
AF55-200mm f4-5.6 Di-II and AF 200-500mm f5.6.3 Di - $30 rebate
Application forms will be included with purchases for all applicable items. Instant rebates are deducted from your purchase price. All other offers are direct to you from the manufacturer after the time of purchase.


Copyright 2007
Porter's Camera Store

P.O. Box 628
Cedar Falls, IA 50613-0028

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