October 2007 Newsletter
 

MEMORY CARD SPEED EXPLAINED

When shopping for memory cards, we tend to compare cards by the “X” speed, such as 80X, 150X, etc. But what are we measuring? The X speed is how much information the card can accept per second, also known as the write speed. A card that can accept more information per second when compared to another is referred to as being a “faster” card. X is the baseline equal to a card accepting 150KB in one second.

1X = 150KB per second
10X = 1.5MB per second
50X = 7.5MB per second
80X = 12MB per second
150X = 22.5MB per second
300X = 45MB per second

Faster cards can accept more megabytes of information per second. But just how much of an advantage is a faster card? With some cameras, there isn’t much advantage to using a faster card, while others will benefit from the high speed.

Cameras don’t capture an image and then immediately write the file to the card. Instead, the image file goes to a camera’s internal storage memory first; this memory is called a buffer. The buffer then feeds data into the memory card at a steady pace. Often a camera’s buffer is large enough to hold a significant number of image files, waiting to be saved to the memory card. Once the buffer begins to fill up, the camera slows down considerably.

The buffer is writing to the memory card at a speed that is limited by the camera design. If a camera is designed to write at a maximum 80X speed (12MB per second), the speed won’t be increased by using a memory card that’s rated at 150X. But there certainly isn’t any harm done to the camera or card by using a card that’s faster than the camera can write either.

MEMORY CARDS FOR VIDEO CLIPS
There is an advantage to using a faster card in a compact camera for capturing movies. Each movie frame is very small, usually less than 1/3 megabyte for silent video, slightly more for sound video. Most compact cameras capture movie frames at the rate of 15 or 30 frames per second. At the higher quality 30 fps rate this means the camera is capturing roughly 10MB of information per second. If the camera is not equipped with a card rated at 80X or higher, the internal buffer will soon fill up and stop the camera from capturing video. Because sound is also captured which increases the overall file size, manufacturers often recommend cards that are even faster than 80X.

WHAT ABOUT SDHC CARDS?
Secure Digital High Capacity cards are a large capacity variation of the Secure Digital card format and are physically the same size and shape. SDHC cards are available in 4GB and larger capacities and use speed class numbers to indicate the minimum write speeds, instead of the “X” ratings. In order to use SDHC cards, the camera must be designed for this format and most cameras produced in 2007 accept them. SDHC cameras, card readers and other devices are backward compatible and will also accept SD cards.

 The Secure Digital Association (SDA) defines three speed classes in order to let users identify speed and performance capabilities of SDHC cards and the host products. The speed class rating specifies a MINIMUM sustained write speed for SDHC cards.

* Class 2 = 2MB per second
* Class 4 = 4MB per second
* Class 6 = 6MB per second

 The word "minimum" is the clincher. If a card writes at 3.99999 MB/sec it’s still a class 2 card.

WHAT’S THE BEST CARD SPEED TO BUY?
To get the best match of speed and performance, check your camera manual for recommendations. In particular, look for the maximum card size your camera will accept. Check for speed recommendations so the card you buy will keep up with the camera’s write speed when recording video and other high-demand applications.


We Have A Winner!

Congratulations to Kathleen Struckle for winning the September Porter's/Tamron Calendar Photo Contest! The theme of this month’s contest was “Fairs and Celebrations” and Kathleen’s winning entry is ready for downloading as a September 2008 monthly calendar at www.porters.com. To see the contest entries, subject themes, prizes, and other information and to enter, visit Porter's Gallery.

Don't delay, send us your best shot and you might be a winner!


October Featured Products:

Canon
Monopod 100
$39.99

Arctic Butterfly
724 Rotary
Sensor Brush

$95.99

Interfit EX150 Studio Flash Kit with Softbox
$299.99

Football Memory
Mate Easels

low as...
$3.89 pack of 5

Saunders Professional M3 18” Dual Rail Paper Trimmer
$189.99

Eveready
Energizer Lithium
AA Batteries

low as...
$11.19 pack of 4



Visit Porter’s Digital Printing Service at www.porters.com and explore all the ways
you can display your images.

• Conventional prints from wallet-size to 8 x 12”

• Decorative borders added FREE if you wish

• Greeting cards, invitations and announcements of all types in a wide range of styles

• Digital scrapbook pages that look great and are easy to design

• Hardcover photo books, perfect for celebrating events such as weddings, graduations, retirements, and anniversaries

• Photo calendars for desk or wall display in many styles and sizes

• Add your photos to make one-of-a-kind keepsakes and gifts such as tote bags,
boxes, puzzles, T-shirts and much more

• Just click on "Order Prints" on the home page to learn more about all the exciting ways you can do more with your photos.

SHOW AND SHARE!
Try... Online Photo Albums in the printing area at www.porters.com.

Take your pick of four different album plans—
FREE for 90 days, with 128 megabytes of storage and 10 password-protected photo albums
• $9.99 per year, with 256 megabytes of storage, 20 photo albums and access to members-only discounts
• $69.95 per year, with 512 megabytes of storage, 20 photo albums, hi-res downloads, access to members-only discounts and your choice of two free photo classes at Porter’s University OR a free 512MB memory card

REBATES
AND PROMOTIONS TO $AVE YOU MONEY!

CLICK HERE for a list of all current REBATES.
The following manufacturers have exciting rebate and promotion programs to save you money. Application forms and details will be included with purchases for all applicable items. Also, PDF files of the rebates are posted at www.porters.com. All offers are direct to you from the manufacturer after the time of purchase.

CANON purchase a Pixma Pro9000 or Pro9500 inkjet printer by January 12, 2008 and receive a $100 rebate. Get an additional $100 rebate if the 9000/9500 printer is purchased with an EOS 40D or Digital Rebel XTi camera. If an EOS 5D is purchased with the printer, receive an additional $400 rebate.

CELESTRON purchase a Sky Scout Personal Planetarium by November 30, 2007 and receive a $50 rebate.

ELINCHROM purchase the Elinchrom D-Lite 2 Softbox Flash Kit by December 31, 2007 and get a $100 rebate.

PANTONE get $20 back when you purchase a Huey Color Calibrator by December 31, 2007 with an LCD monitor, digital camera or software from Adobe, Quark, Corel or onOne on the same sales receipt.

PENTAX save from $25 to $100 when the following are purchased between October 18, 2007 and January 31, 2008.
K10D, K100D Super Camera $100 rebate when purchased as body only or with the DA 18-55mm zoom lens.
AF-360FGZ Flash $25 rebate.
DA 50-200mm f4-5.6 Zoom Lens $25 when purchased with a K-series camera.
Battery Grip BG2 for K10D $25 rebate.

TAMRON LENSES save from $10 to $30 on select Tamron lenses purchased by December 31, 2007.
AF11-18mm f4.5-5.6 Di-II $50 rebate,
AF18-200mm f3.5-6.3 Di-II Free Tamron Camera Bag,
AF18-250mm f3.5-6.3 Di-II Free Tamron Camera Bag,
AF17-35mm f2.8-4 Di $10 rebate,
AF17-50mm f2.8-4 Di-II $25 rebate,
AF28-300mm f3.5-6.3 XR Di Free Tamron Camera Bag,
AF28-75mm f2.8 Di $10 rebate,
AF200-500mm f5-6.3 Di $30 rebate,
AF55-200mm f4-5.6 Di II Macro Zoom Free UV Filter.

Application forms will be included with purchases for all applicable items. Instant rebates are deducted from your purchase price. All other offers are direct to you from the manufacturer after the time of purchase.

Copyright 2007
Porter's Camera Store

411 W. Viking Road
Cedar Falls, IA 50613-6930

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