November Newsletter
Greetings from
Porter's Camera Store!



Maybe you’re finally ready to buy your first digital camera. Or it’s time to replace your sluggish 4-year old camera. Or friends, co-workers and relatives often ask you for recommendations when they are shopping for a camera. Whatever the reason, we’ve broken down the list of digital camera features into ten main areas to make it easier for you to sort through the specifications and get the best camera.

1. MEGAPIXELS
This really isn’t the most important feature, but it is probably the starting point for most shoppers. A 3- or 4-megapixel camera has plenty of resolution for e-mailing photos and making 8x10” prints. Cameras in the 5-megapixel and greater range can produce nicely detailed 16x20” prints.
Will a 6-megapixel “point & shoot” camera match a 6-megapixel D-SLR? Probably not, in spite of the sensor resolution being the same. The reason is the D-SLR has a physically larger sensor with more room between pixels. Each pixel is more sensitive to light, so less signal amplification is needed. As a result, there is less noise (stray light and off-color pixels) and images taken at higher ISO settings are much cleaner.

2. LENS
Virtually every digital camera above $100 has an optical zoom lens. (Cameras that advertise only a “digital” zoom actually have a fixed non-zoom lens, and merely crop the image to “zoom” in. This results in reduced image quality.) The power of optical zoom lenses is expressed by a multiplication factor, such as 3X, 10X, etc. A range comparing it to 35mm film cameras is usually given, since the 35mm film equivalent is familiar to most people. The more powerful a zoom lens, the more versatile the camera will be. On the other hand, the long lens will increase the size and price of the camera. When zoomed out to the maximum, the camera will need to be mounted on a tripod to get the best sharpness due to camera movement.
Just as a fast lens (with a small f-number) makes it easier to shoot a film camera, the same is true in digital photography. Pay attention to the lens speed when you’re reviewing specification lists if you shoot available light or active subjects such as sports.

3. STORAGE MEDIA
If you are upgrading from an older digital camera you may want to use the same memory cards in both cameras. If this is your first camera, this isn’t much of an issue. Many cameras have a small amount of built-in memory and a slot that accepts an optional memory card. Be sure to get the card right away, since the built-in memory will fill quickly, perhaps before you can download the images to your computer.

4. CAMERA SIZE
One of the most amazing features of digital cameras is the range of sizes available. From ultra-compact models that scarcely add a bulge to a shirt pocket, to digital SLRs that are as big as (or even bigger than) 35mm SLRs, you’ll be able to find cameras that fit your hands and offer the level of compactness you desire. An ultra-compact camera will often have a lens that zooms internally and never protrudes out from the body. If you have large hands, the buttons and controls on ultra-compacts may be too small. Consider how you will likely carry the camera to help you decide on the importance of size.

5. BATTERY SIZE
Digital cameras are powered either by AA alkaline (or rechargeable AA NiMH batteries), or by proprietary rechargeable battery packs. These packs have a lot of power in a very compact space. But compared to the AA-size batteries, the battery packs can be costly to replace. If you have several music players and other devices that you power with AA rechargeable batteries, you may want to limit your camera choice to one that takes this common power source.

6. CREATIVE CONTROLS
Even the most basic cameras have a few subject modes that automatically set the best white balance, shutter speed and aperture settings for certain types of pictures, such as landscapes, portraits and action shots. More advanced models will give you full control over exposure, focus, flash, white balance and other factors.

7. FLASH
All but some pro-model D-SLRs have a built-in flash. This flash is very small, so it is limited in distance to around 10 feet. Some cameras have a hot shoe for adding a separate, more powerful flash. On compact cameras, the flash is usually very close to the lens. This makes red-eye a common problem. Some cameras diminish red-eye by using multiple-burst flash, easy-to-use corrective software, or a combination of the two.

8. VIEWFINDER
Digital cameras have an LCD display on the back that shows the picture after you’ve taken it, and usually before, too. On some cameras, the LCD also serves as the viewfinder for framing and composing the shot. The LCD draws quite a bit of the battery power and may be hard to see outdoors. A camera with a conventional optical viewfinder as well as the LCD gives you more flexibility, but may not be quite as compact as an LCD-only camera. Digital SLR cameras with interchangeable lenses have the same type of mirror box and prism viewfinder as 35mm SLR cameras. With this type of viewing, you are viewing the actual image, so what you see is what you get, in real time. Point & shoot style cameras with extended 10X or 12X zooms usually have electronic viewfinders, or EVF. This type of viewing is like that on camcorders and shows an electronic view of the scene. Earlier EVFs were notorious for having a noticeable time lag, but that has improved and is seldom a problem except when shooting very fast action.

9. FILE TYPES/SIZES
Cameras will typically give you a selection of several JPEG file sizes. The more compressed the images, the more photos you can take on a given card size. However, the trade-off is image quality, which is sacrificed as files get more compressed. Some high-end cameras offer uncompressed file types such as TIFF and RAW. These uncompressed file types deliver maximum image quality and offer the greatest enhancement and creative control flexibility, but require much more card memory space than JPEGs.

10. PRICE
Ah yes, the price. No matter what camera you buy today, there will be a newer version in a few months that probably will have more megapixels and a lower price, too. But if you wait for the absolute best time to buy, you’ll miss countless opportunities to enjoy the camera while you’re waiting. Truthfully, this is a great time to buy a new digital camera because there have been many advances over the past couple of years that have improved performance and convenience, and costs have already dropped considerably. It is a very competitive market, so you’ll no doubt have several models to choose from after you’ve used the other nine areas in this article to find the features that matter most.



We Have A Winner!

Congratulations to Gayle Cummins for winning the October "Contrast" Porter's/Tamron Calendar Photo Contest. This winning entry and the other monthly winners are ready for downloading as 2006 monthly calendars on our web site at http://www.porters.com. Now in its second year, this popular contest has new themes for each month. Be sure to download last year's monthly winners to create your own 2005 calendar.


WHAT’S NEW AT PORTER’S
OLYMPUS EVOLT E-500 DIGITAL SLR
More traditional looking than the E-300 it replaces, the E-500 retains the acclaimed SuperSonic Wave Filter that prevents image-degrading dust from settling on the sensor. The 8-megapixel E-500 has an outstanding 2.5” HyperCrystal LCD, 2.5 fps burst mode and a wide array of metering and operation modes. See the E-500 on page 3 of Porter’s 81B Catalog with a 14-45mm zoom lens (030276) for $799.99 or as a two-lens kit with both the 14-45mm and a 40-150mm (030277) for $899.99 or online a http://www.porters.com.

OLYMPUS SP-500 DIGITAL CAMERA
Olympus was one of the first camera makers to produce “superzoom” cameras with 10X zoom lenses. The SP-500 is the latest in the line and incorporates a 2.5” LCD monitor plus an electronic viewfinder, 6 megapixel sensor, full auto/manual controls over exposure, white balance, resolution and more. Not only does the lens cover the equivalent of 38-380mm, it macro focuses to an amazing 1.8”! The SP-350 will satisfy nearly any photo enthusiast, plus the powerful zoom is perfect for parents capturing photos of their children at sporting events and stage performances. See the new Olympus SP-500 (030259) on page 8 of Porter’s 81B Catalog for $379.99 and online at http://www.porters.com.

CANON DIGITAL ELPH SD400
All the Digital Elph series of cameras are delightful to use, combining pocket-size metal bodies with advanced technology inside. The SD400 is no exception, with a 5 megapixel sensor, 3X zoom lens, 2” LCD monitor plus an optical viewfinder and DIGIC II image processing for increased speed and sharpness. Thanks to a recent price drop, the SD400 (030275) is now attractively priced at just $299.99. See it on page 7 of Porter’s 81B catalog and online at http://www.porters.com.

GEPE CARD SAFE MINI
This durable hinged hard case holds three Secure Digital, XD, Memory Stick Duo or SD Mini memory cards, protected from dust and moisture. The special insert material is made of an anti-static compound to prevent static discharge. Clear windows on each side let you check the contents without opening the case. The Gepe Card Safe Mini sells for $14.99 and is available in Onyx Gray (310803) or Neon Yellow (310804). See it on page 9 or online at http://www.porters.com.

VEGA 35 PHOTO BACKPACK
We recently made a special closeout buy on a photo backpack that is the right size for many outdoor photo enthusiasts and is a great value. The Vega 35 holds a medium-size camera outfit in the main compartment, with movable dividers to customize the interior. On the outside are two side pockets and a large front pocket for stowing other items. Attractively priced at just $29.99, the Vega 35 Backpack (087446) is not yet in Porter’s Catalog, but is in the Online Store at http://www.porters.com.


BOGEN MANFROTTO 3229 MONOPOD TILT TOP
Monopods are a favorite camera support among many photographers, especially those who must work quickly and can’t afford the time or space to set up a tripod. The drawback of many monopods is the lack of a way to flip the camera 90 degrees for taking vertical shots. The Bogen 3229 Tilt Top attaches to any monopod and gives it that much-needed flexibility. It also has a quick release camera mount to speed camera mounting and removal. See the Bogen 3229 Tilt Top (160322) on page 32 for $37.99 and online at http://www.porters.com.



SHARE YOUR FAVORITE PHOTOS WITH HOLIDAY GREETING CARDS

Send greetings to your family and friends this holiday seasoning in a personal way with Photo Greeting Cards from Porter’s. Choose from 24 different designs, with your photo positioned and cropped just the way you want it and with your choice of personalized message. To learn more and to order Photo Greeting Cards with your digital photos, go to
http://www.porters.com and click on the Holiday Cards link on the home page.
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REBATES AND PROMOTIONS TO $AVE YOU MONEY!
Application forms will be included with purchases for all applicable items.Instant rebates are deducted from your purchase price. All other offers are direct to you from the manufacturer after the time of purchase.
Item
Order Number
Rebate Amount
Purchase By
Canon DC10 DVD Camcorder 191090 $50 Rebate Download Rebate Form Jan. 15, 2006
Canon DC20 DVD Camcorder 191091 $50 Rebate Download Rebate Form Jan. 15, 2006
Canon EOS Rebel T2 35mm SLR, body only 010591 $20 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon EOS Rebel T2 35mm SLR with EF 28-90mm f4-5.6 III lens 010592 $20 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon EOS Rebel T2 Date 35mm SLR, body only 010593 $20 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon EOS 20D with 18-55mm f3.5-5.6 EF-S Zoom Lens 030175 $100 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon EOS 20D with 17-85mm f4-5.6 IS EF-S Zoom Lens 030176 $100 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon Digital Rebel XT, Silver body only 030215 $75 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon Digital Rebel XT, Black body only 030216 $75 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon Digital Rebel XT, Silver body with 18-55mm f3.5-5.6 EF-S Zoom Lens 030217 $75 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon Digital Rebel XT, Black body with 18-55mm f3.5-5.6 EF-S Zoom Lens 030218 $75 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon EOS EF 75-300mm f/4.0-5.6 III Lens 090665 $5 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon EF 17-40mm f4L USM Zoom Lens 090868 $25 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon EF 70-200mm f2.8L USM High Speed Zoom Lens 090959 $50 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon EF 50mm f2.5 Macro Lens 090960 $10 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon Speedlite 220EX 120452 $10 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon Speedlite 580EX 120480 $20 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon PIXMA iP6220D Inkjet Printer 310814 $15 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon PIXMA iP6600D Inkjet Printer 310815 $25 Rebate* Download Rebate Form *eligible for double & triple rebate Jan. 15, 2006
Canon ZR100 MiniDV Camcorder 191071 $30 Rebate Download Rebate Form Dec. 31, 2005
Canon Elura 85 MiniDV Camcorder 191074 $50 Rebate Download Rebate Form Dec. 31, 2005
Canon PIXMA MP500 All-In-One Printer + any Canon Powershot Digital Camera listed on the same receipt. 310816+
030166
030186
030195
030196
030235
030236
030252
030253
030254
030263
$50 Rebate Download Rebate Form Jan. 31, 2006
Canon PIXMA MP500 All-In-One Printer + Canon Optura 50 Digital Video Camcorder listed on the same receipt. 310816+
191086
$50 Rebate Download Rebate Form Jan. 31, 2006
Epson Stylus R200 Inkjet Printer 310725
$20 Rebate Download Rebate Form
Dec. 31, 2005
Epson Stylus Photo R320 Inkjet Printer 310744 $50 Rebate Download Rebate Form Jan. 7, 2006
Epson PictureMate Deluxe 4x6 Portable Printer or the Epson PictureMate Express 4x6 Printer plus on the same receipt the Nikon D50, Nikon D50 with AF-S DX 18-55mm f3.5-5.6G ED Zoom Lens, Nikon D70s, Nikon D70s with AF-S DX 18-70mm f3.5-4.5G ED Zoom Lens, Nikon Coolpix P1 or the Nikon Coolpix P2 digital camera. 310797 or
310826
+
030237
030238
030239
030240
030269
030270
$100 Rebate Download Rebate Form Jan. 7, 2006
Epson Stylus Photo R800 Inkjet Printer, Epson PictureMate Portable 4x6 in.Printer, Epson Stylus Photo R200 Inkjet Printer, Epson Stylus Photo R320 Inkjet Printer, Epson Stylus Photo R1800 Inkjet Printer, Epson Stylus Photo R220 Inkjet Printer, Epson Stylus Photo R340 Inkjet Printer plus on the same receipt the Nikon Coolpix 5600, Nikon D50, Nikon D50 with AF-S DX 18-55mm f3.5-5.6G ED Zoom Lens, Nikon D70s, Nikon D70s with AF-S DX 18-70mm f3.5-4.5G ED Zoom Lens, Nikon Coolpix P1, Nikon Coolpix P2, Nikon Coolpix S2, Nikon Coolpix S3, Nikon Coolpix S4 or the Nikon Coolpix L1 digital camera. 310619
310628
310725
310744
310746
310828 or
310829
+
030212
030237
030238
030239
030240
030269
030270
030241
030266
030267
030268
$50 Rebate Download Rebate Form Jan. 7, 2006
Hitachi Microdrive, 2GB capacity 310634 $20 Rebate Download Rebate Form Jan. 15, 2006
Hitachi Microdrive, 3GB capacity 310790 $20 Rebate Download Rebate Form Jan. 15, 2006
Hitachi Microdrive, 6GB capacity 310791 $40 Rebate Download Rebate Form Jan. 15, 2006
Kodak Professional Inkjet Paper, Glossy,
8-1/2x11 in., 50 sh
310669 $5 Rebate
Download Rebate Form
Dec. 15, 2005
Kodak Professional Inkjet Paper, Lustre,
8-1/2x11 in., 50 sh
310670 $5 Rebate
Download Rebate Form
Dec. 15, 2005
Konica Minolta Maxxum 7D Digital SLR, body only 030191 $200 Rebate
Download Rebate Form
Dec. 31, 2005
Metz 44 AF-4 Flash 120487 $15 Rebate
Download Rebate Form
Dec. 31, 2005
Metz 44 AF-4 Flash 120488 $15 Rebate
Download Rebate Form
Dec. 31, 2005
Metz 44 AF-4 Flash 120489 $15 Rebate
Download Rebate Form
Dec. 31, 2005
Metz 54 AF-1 Flash 120490 $20 Rebate
Download Rebate Form
Dec. 31, 2005
Metz 54 AF-1 Flash 120491 $20 Rebate
Download Rebate Form
Dec. 31, 2005
Metz 54 AF-1 Flash 120492 $20 Rebate
Download Rebate Form
Dec. 31, 2005
Metz 54 MZ-4 Flash 120478 $40 Rebate
Download Rebate Form
Dec. 31, 2005
Metz 54 MZ-4 Flash 120479 $40 Rebate
Download Rebate Form
Dec. 31, 2005
Nikon N80 Autofocus SLR Body only 010546 $50 Rebate
Download Rebate Form
Jan. 15, 2006
Nikon N75 body only 010575 $30 Rebate
Download Rebate Form
Jan. 15, 2006
Nikon AF-S Zoom-Nikkor 17-35mm f2.8D ED-IF Lens 090864 $100 Rebate
Download Rebate Form
Jan. 15, 2006
Nikon AF Zoom-Nikkor 80-200mm f2.8D ED Lens 090867 $100 Rebate
Download Rebate Form
Jan. 15, 2006
Nikon 28-200mm f3.5-5.6G ED-IF AF Zoom Nikkor Lens 090885 $40 Rebate
Download Rebate Form
Jan. 15, 2006
Nikon 60mm f2.8D AF Micro-Nikkor Lens 090963 $40 Rebate
Download Rebate Form
Jan. 15, 2006
Nikon AF-S Zoom-Nikkor 28-70mm f2.8D ED-IF Lens 090865 $100 Rebate
Download Rebate Form
Jan. 15, 2006
Nikon AF Zoom Nikkor 35-70mm f2.8D Lens 090866 $200 Rebate
Download Rebate Form
Jan. 15, 2006
Nikon 24-85mm f3.5-4.5G AF Zoom Nikkor Lens 090875 $100 Rebate
Download Rebate Form
Jan. 15, 2006
Nikon D2X Digital Camera, body when purchased with additional Nikon serial-numbered system products on the same receipt with the combined retail purchase value of $500.00 or more. 030202 $500 Rebate
Download Rebate Form
Jan. 31, 2006
AF Zoom-Nikkor 70-300mm f4-5.6D ED Zoom Lens 090899 $50 Rebate
Download Rebate Form
Jan. 15, 2006
Olmpus P-10 Digital Photo Printer 310584 $50 Rebate
Download Rebate Form
Jan. 31, 2006
Pentax Optio 750Z Digital Camera 030190 $50 Visa Gift Card
Download Rebate Form
Jan. 31, 2006
Pentax Optio S45 Digital Camera 030242 $30 Visa Gift Card
Download Rebate Form
Jan. 31, 2006
Pentax Optio WP Digital Camera 030208 $30 Rebate
Download Rebate Form
Feb. 28, 2006
Pentax Optio WPi Digital Camera 030262 $30 Rebate
Download Rebate Form
Feb. 28, 2006
Pentax DA Zoom 50-200mm f4-5.6 ED Lens 090969 $50 Rebate
Download Rebate Form
March 31, 2006
Pentax DA Zoom 16-45mm f4 ED/AL Lens 090892 $100 Rebate
Download Rebate Form
March 31, 2006
Tamron AF 28-200mm f/3.8-5.6 XR Super Zoom
Dec. 31, 2005
Tamron AF28-300mm Di XR Lens


$30 Rebate, Free Camera Bag and Free Travel Book.
Download Rebate Form

Dec. 31, 2005
Tamron AF28-75mm f2.8 Di Zoom Lens 090871
090872
090873
090874

$30 Rebate Download Rebate Form
Dec. 31, 2005
Tamron AF200-500mm Di Zoom Lens 090907
090908
090909

$30 Rebate Download Rebate Form
Dec. 31, 2005
Tamron F17-35mm f2.8-4 Di Zoom Lens 090887
090888
090889
090890

$40 Rebate Download Rebate Form
Dec. 31, 2005
Tamron F19-35mm f3.5-4.5 Zoom Lens 090835
090836
090837
$30 Rebate Download Rebate Form Dec. 31, 2005
Tokina AF80-400mm Telephoto Zoom Lens 090846
090847
090848
090849
$40 Rebate Download Rebate Form March 31, 2006
Tokina AF28-70mm f2.8 High Speed Lens 090842
090843
090844
$30 Rebate Download Rebate Form March 31, 2006