November Newsletter
Greetings from
Porter´s Camera Store!


Maybe you’re finally ready to buy your first digital camera. Or it’s time to replace your sluggish 4-year old camera. Or friends, co-workers and relatives often ask you for recommendations when they are shopping for a camera. Whatever the reason, we’ve broken down the list of digital camera features into ten main areas to make it easier for you to sort through the specifications and get the best camera.

Megapixels:
This really isn’t the most important feature, but it is probably the starting point for most shoppers. A 3- or 4-megapixel camera has plenty of resolution for e-mailing photos and making 8x10” prints. Cameras in the 5-megapixel and greater range can produce nicely detailed 16x20” prints.

Will a 6-megapixel “point & shoot” camera match a 6-megapixel D-SLR? Probably not, in spite of the sensor resolution being the same. The reason is the D-SLR has a physically larger sensor with more room between pixels. Each pixel is more sensitive to light, so less signal amplification is needed. As a result, there is less noise (stray light and off-color pixels) and images taken at higher ISO settings are much cleaner.

 Lens:
Virtually every digital camera above $100 has an optical zoom lens. (Cameras that advertise only a “digital” zoom actually have a fixed non-zoom lens, and merely crop the image to “zoom” in. This results in reduced image quality.) The power of optical zoom lenses is expressed by a multiplication factor, such as 3X, 10X, etc. A range comparing it to 35mm film cameras is usually given, since the 35mm film equivalent is familiar to most people. The more powerful a zoom lens, the more versatile the camera will be. On the other hand, the long lens will increase the size and price of the camera. When zoomed out to the maximum, the camera will need to be mounted on a tripod to get the best sharpness due to camera movement.

Just as a fast lens (with a small f-number) makes it easier to shoot a film camera, the same is true in digital photography. Pay attention to the lens speed when you’re reviewing specification lists if you shoot available light or active subjects such as sports.

 Media Storage:
If you are upgrading from an older digital camera you may want to use the same memory cards in both cameras. If this is your first camera, this isn’t much of an issue. Many cameras have a small amount of built-in memory and a slot that accepts an optional memory card. Be sure to get the card right away, since the built-in memory will fill quickly, perhaps before you can download the images to your computer.

 Camera Size:
One of the most amazing features of digital cameras is the range of sizes available. From ultra-compact models that scarcely add a bulge to a shirt pocket, to digital SLRs that are as big as (or even bigger than) 35mm SLRs, you’ll be able to find cameras that fit your hands and offer the level of compactness you desire. An ultra-compact camera will often have a lens that zooms internally and never protrudes out from the body. If you have large hands, the buttons and controls on ultra-compacts may be too small. Consider how you will likely carry the camera to help you decide on the importance of size.

 Battery Size:
Digital cameras are powered either by AA alkaline (or rechargeable AA NiMH batteries), or by proprietary rechargeable battery packs. These packs have a lot of power in a very compact space. But compared to the AA-size batteries, the battery packs can be costly to replace. If you have several music players and other devices that you power with AA rechargeable batteries, you may want to limit your camera choice to one that takes this common power source.

 Creative Controls:
Even the most basic cameras have a few subject modes that automatically set the best white balance, shutter speed and aperture settings for certain types of pictures, such as landscapes, portraits and action shots. More advanced models will give you full control over exposure, focus, flash, white balance and other factors.

 Flash:
All but some pro-model D-SLRs have a built-in flash. This flash is very small, so it is limited in distance to around 10 feet. Some cameras have a hot shoe for adding a separate, more powerful flash. On compact cameras, the flash is usually very close to the lens. This makes red-eye a common problem. Some cameras diminish red-eye by using multiple-burst flash, easy-to-use corrective software, or a combination of the two.

 Viewfinder:
Digital cameras have an LCD display on the back that shows the picture after you’ve taken it, and usually before, too. On some cameras, the LCD also serves as the viewfinder for framing and composing the shot. The LCD draws quite a bit of the battery power and may be hard to see outdoors. A camera with a conventional optical viewfinder as well as the LCD gives you more flexibility, but may not be quite as compact as an LCD-only camera. Digital SLR cameras with interchangeable lenses have the same type of mirror box and prism viewfinder as 35mm SLR cameras. With this type of viewing, you are viewing the actual image, so what you see is what you get, in real time. Point & shoot style cameras with extended 10X or 12X zooms usually have electronic viewfinders, or EVF. This type of viewing is like that on camcorders and shows an electronic view of the scene. Earlier EVFs were notorious for having a noticeable time lag, but that has improved and is seldom a problem except when shooting very fast action.

 File/Type Sizes:
Cameras will typically give you a selection of several JPEG file sizes. The more compressed the images, the more photos you can take on a given card size. However, the trade-off is image quality, which is sacrificed as files get more compressed. Some high-end cameras offer uncompressed file types such as TIFF and RAW. These uncompressed file types deliver maximum image quality and offer the greatest enhancement and creative control flexibility, but require much more card memory space than JPEGs.

 Prices:
Ah yes, the price. No matter what camera you buy today, there will be a newer version in a few months that probably will have more megapixels and a lower price, too. But if you wait for the absolute best time to buy, you’ll miss countless opportunities to enjoy the camera while you’re waiting. Truthfully, this is a great time to buy a new digital camera because there have been many advances over the past couple of years that have improved performance and convenience, and costs have already dropped considerably. It is a very competitive market, so you’ll no doubt have several models to choose from after you’ve used the other nine areas in this article to find the features that matter most.


We Have A Winner!

Congratulations to Park Owens for winning the
Porter’s/Tamron October 2007 Monthly Calendar Photo Contest! Park’s winning entry in the “Bridges” category is ready for downloading as a 2007 monthly calendar at www.porters.com.

Visit our web site and check out the monthly themes for the rest of this year and send us your best shots!





WHAT’S NEW AT PORTER’S
All of the products mentioned are now in Porter’s Online Store at
www.porters.com and will be in
the forthcoming 85A Catalog.

REMOTE RELEASES FOR NIKON
These two new remote control cords for Nikon digital SLR cameras give dependable operation while saving you money. Remote Cable 100950 ($24.99) is compatible with the Nikon D70s and D80, while Remote Cable 100951 ($39.99) is designed for the Nikon D200 and D2X. Both cables are 3 ft. long and have handsets. Touching the button lightly activates the AF system and viewfinder information. Pressing the button farther fires the shutter, while sliding the button to the lock position fires the shutter continuously.
RADIO REMOTE CAMERA RELEASE
Simple to use and modestly priced, this set fires an SLR camera from up to 100 ft., with a selection of 16 frequencies for interference-free performance. The receiver plugs into cameras that accept 2.5mm miniplug remote control cords such as Pentax digital SLRs and all Canon Digital Rebels (plus Rebel 35mm models). Transmitter has a telescoping antenna and a two-stage activation button. Case and batteries are included. Porter’s Radio Frequency Remote Shutter Release (100957) sells for $99.99
PANAMATIC PANORMA CAMERA ATTACHMENT
Makes it easy to take a series of photos and form fascinating panorama photos. Attachment mounts between camera and tripod, has bubble level to improve alignment. The camera mount rotates at 30 degree increments to assure adequate overlap for trouble-free stitching with your camera’s software. The Panamatic Panorama Camera Attachment (100952) sells for $24.99.
HOODMAN HOODLUPE
Just hold the Hoodlupe up to your D-SLR’s LCD panel to improve the clarity and block glare. The Hoodlupe has a rubber bumper to protect the LCD from scratches and an eyepiece that adjusts from +/- 3 diopters to match your vision. It covers LCDs up to 3” size and includes a lanyard so it can be conveniently worn around your neck. The Hoodlupe (100956) sells for $69.99.

OPTIJET HIGH GLOSS PAPER
This new inkjet paper from OptiJet creates brilliant photos with the feel, look and weight of conventional photo paper. Inks dry quickly on the nano-cast surface for vivid and saturated colors. Economical OptiJet Glossy Paper has a thickness of 9.5 mil and 200 GSM weight. It sells for $2.99 for a 4x6”, 20-sheet pack (310906) or $6.99 for an 8-1/2 x 11” 15-sheet pack (310907).
JEVA DIGITAL PICTURE FRAME
Here’s a digital photo display that has several improvements over earlier LCD displays. The stylish acrylic frame has a 7” Widescreen (16:9) display that shows your still photos and videos in crisp detail and built-in dual speakers for playing MP3 audio, too. It has card reader slots for Compact Flash, Secure Digital and other card formats and it supports all popular video formats. A credit card-size remote control makes it easy to set up slide shows and adjust transitions, time intervals, select photos and more. The Jeva 7” Digital Picture Frame (310924) sells for $139.99. $139.99.
$100 PRICE CUT!!!
CANON EOS DIGITAL REBEL XT
While this camera is not new, the price is! We’ve just cut our price $100 on the popular Digital Rebel XT, so now the body (030215 silver or 030216 black) sells for $599.99, or $699.99 when packed with the Canon EF-S 18-55mm zoom lens. (030217 silver or 030218 black.)


PORTER´S DIGIPRINT WEB PRINTING SERVICE

You have some great pictures taken with a digital camera. Don´t let them be forgotten, hidden away in your computer and seldom viewed. Have them printed on REAL photo paper, suitable for framing or adding to your photo album. No need to send us your camera memory card, just upload them to Porter´s DigiPrint Processing Service at www.porters.com.
• Sizes from 3-1/2 x 5 to 8 x 12"
• Choice of glossy or matte surface
• Pictures burned to CDs
New reduced prices, with 4x6” prints as low as 17¢ each when ordering online on Sundays
• Invite some of your friends and family to view your uploaded images and order their own prints
•Easy step-by-step ordering with clear instructions
Printed on conventional color paper for vivid colors that will look great for decades
• Full details at www.porters.com.
Click on "Digiprint Processing" on the home page to learn more about this exciting way to improve your digital photography.
SHOW AND SHARE!
Try... Online Photo Albums to the processing area at www.porters.com.

Take your pick of four different album plans—
FREE for 90 days, with 128 megabytes of storage and 10
password-protected photo albums
• $9.99 per year, with 256 megabytes of storage, 20 photo albums and access to members-only discounts
• $69.95 per year, with 512 megabytes of storage, 20 photo albums,
hi-res downloads, access to members-only discounts and your choice of two free photo classes at Porter’s University OR a free 512MB memory card



Join PortersBoard...
... today and automatically enter a chance to win a
Bogen-Manfrotto 714B Digi Tripod, a $98.99 value!

www.portersboard.com

Completely Register to join PortersBoard for FREE!
Only one registration per household, please.
Drawing held on December 1, 2006 (any subscriptions after 12:01AM 12/1/06 will not be included)


REBATES AND PROMOTIONS TO $AVE YOU MONEY!
Application forms will be included with purchases for all applicable items.Instant rebates are deducted from your purchase price. All other offers are direct to you from the manufacturer after the time of purchase.

Copyright 2006
Porter´s Camera Store

P.O. Box 628
Cedar Falls, IA 50613-0028
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